Story detail · Clinic Access Redesign
The next step has to be obvious
Context: The user is mid-task and cannot afford to diagnose the service model.
Observations: Urgency spikes when the official path requires interpretation.
Push
The current path stalls during a high-stakes moment.
Pull
A clear next action promises momentum.
Anxiety
They worry the recommendation will be generic.
Habit
They fall back to asking someone they already trust.
Verbatims
“I need to know the right next step while the problem is still in front of me.”
“I need to know the right next step while the problem is still in front of me.”
“I need to know the right next step while the problem is still in front of me.”
“I trust the workaround because the official path has failed me before.”