CV03 — Concept D
DEV handoff draft
Interview notes / transcript
CEO: “We keep shipping features but nothing sticks.”
VP Sales: “Retention is an invisible fire. Everyone feels it, nobody owns it.”
Designer: Highlight a moment → capture as story → attach to a Force.
Capture a story
Force: Loss aversionForce: Status quoAI suggests: Identity risk
Force shelf (for recall)
Loss aversion
4 stories linked
Status quo
4 stories linked
Social proof
4 stories linked
Identity risk
4 stories linked
Note: capture is intentionally lightweight; this should feel like assembling a case, not filling out a form.