CV08 — Concept D
DEV handoff draft
Conversation Shaping
Forces → priority conversations. A visible act of choice.
Forces (ranked)
Loss aversion
Intensity High
Status quo bias
Intensity High
Ambiguous ownership
Intensity Med
Identity risk
Intensity Med
Conversations to design
What would we stop doing if retention mattered?
Who owns churn, in practice?
What does “value” mean here: shipped or adopted?