CV11 — Concept D
DEV handoff draft
Handoff
Hand off a living asset. Keep the relationship alive.
Project summary
Key outcomes
Two tensions surfaced; one ownership decision made.
Decisions
Segment focus + retention owner assigned.
Open tensions
What is value: shipped or adopted?
Retention Intelligence Brief
A Sales Lead-ready set of retention conversations based on unresolved tensions.
“Who feels churn pain first?”
“What would you stop doing if adoption mattered?”
“What is your retention ritual?”